I recently had the opportunity to chat with Lori Joyce, CEO of Betterwith Foods ahead of her appearance at the upcoming Wellness Show. It’s being held February 17 & 18th at the Vancouver Convention Centre and you can get your tickets here. Lori was the co-founder of Cupcakes, with 10 locations nationally. She was the co-executive producer and co-start of the reality show The Cupcake Girls and now she is the CEO of a company that makes amazing ice cream. She was sweet enough to give me some of her time for an interview. 
What do you love most about what you do?
The problem solving and creativity that comes with creating a new brand with purpose. Betterwith Ice Cream was created because I believed that a better ice cream should exist.
What do you find most challenging?
I recently started Betterwith Foods and it is in a completely different industry than Cupcakes was. Betterwith is a grocery product that is up against the largest global food companies, ie. Unilever, Nestle, etc., so understanding from that perspective how business works and what doesn’t has been a very big challenge for me this past year.
What advice would you give an aspiring entrepreneur?
My mentors always remind me that “If it were easy, more people would be entrepreneurs”. In my toughest days, I am motivated by quotes like this one. 
Is this what you always wanted to do or did you have another plan? 
Since university, there has been little planning, and especially since Cupcakes. Cupcakes really tested my strengths and my weaknesses. It kicked my butt so many times and taught me what it really takes to be tough, resilient and business smart. I am thankful for my early years at Cupcakes, and I credit that time for preparing me for my latest venture, Betterwith Foods.
How do you take care of yourself while you’re busy running a successful business?
I require 3 things daily to keep me focused and sharp: great coffee, a workout and sleep. I feel ready for anything when I have these 3 aligned. They are essential for me to be optimized. Aside from that, its my friends. This sounds off track, but my support system (my friends) are really important to me. They are my truth and my escape. Spending time with my friends takes me out of my work world. It takes me away and gives me the opportunity to gain other perspectives. I find this recharging and invigorating.
What are you most looking forward to at the Wellness Show
Learning from other people about new products and services that will better me. I am a consumer, and therefore always eager to connect with other great brands and people. 
Lori will be on the Fresh Magazine panel discussion of Women Empowering Women at 2pm on Saturday, February 17. Make sure to grab your tickets. See you there! 
Disclosure: The Wellness Show invited me to attend their event and made available their roster of speakers for me to chat with ahead of the show so I could give the readers a taste of what they can expect. That said, my enthusiasm for connecting with a successful female entrepreneur who loves great ice cream as much as I do (probably even more!) is genuine. 

1 Comment

Write A Comment